The 47th Annual Robert S. Hartman Institute Conference: Freedom to Live will bring our global community together in one room to honor the 50th anniversary of Dr. Hartman’s death and the impact of his work these many years later. 

With 14 sessions and two networking opportunities, axiologists and Hartmaniacs from around the world will be sharing the impact of axiology and the Hartman Value Profile on areas of business, coaching, and development.


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Wednesday 18th

6 PM Informal Reception

Join us on Wednesday, October 18th at 6 PM for an informal evening reception to kick off the conference and networking with fellow axiologists.

Thursday 19th

9 AM - 5:15 PM
5:30 Formal Reception

  • Opening: Freedom to Live | Marit Hoppner and Eddie Korbal, Co-Presidents, Hartman Institute
  • Special Keynote | Art Ellis, Chair Emeritus of the Wisdom Council, Hartman Institute
  • Knowledge Workers in Knowledge Society: A New Social Class with New Virtues? | Alvaro Turriago Hoyos
  • Impathy - Is it what we have been looking for? | Karlheinz Illner
  • Facilitating Collaboration: an application of value science and The Integral Model of Collaboration | Pamela Brooks-Richards
  • A new measure of value:  Value = Information | Mark Moore and Cliff Hurst
  • Using Axiology to Improve Business Objectives (Goals): 2 Case Studies | Jim Comenzo
  • From Zero to Sales Hero: Mastering the Sales Confidence Code | Amy Lemire
  • Living a Fulfilling Life | Dave Gregory, Lee Pemberton IV, and Jay Delling
  • Using The Science of Axiology to Bring Order to Our Lives and The Lives of Those We Serve | Steven Sisler

Friday 20th

9 AM - 3 PM

  • Wisdom Council Panel | Suzie Price
  • Delving into the sub-relationships of profile scores and what those can reveal | Dr. Bob Smith
  • Axiology and Cognition: correlation between value judgments and Executive Function | Janine Rodiles Hernández
  • Dr. Hartman's Personal Archive, Made Public | Robert Calabrese and Catherine Foster
  • R.I.S.E. in Your Business: Reach, Inspire, Serve and then Engage More Clients…Keys to Using Axiology in Marketing & Selling Your Programs | Traci Duez
  • How Much We've Learned. How Little We Know | Cliff Hurst  


Session Description

Wisdom Council member Dr. Art Ellis is Chair, Emeritus of RSHI Board, member since the Institute’s founding, and editor of Robert S. Hartman’s  autobiography, Freedom to Live.  As an introduction to the conference theme, he will relate the background story of getting Freedom to Live from manuscript to publication.  He will also present some thoughts on why this piece of our legacy is important in maintaining our mission and focus as we move forward.

Session Description

In the contemporary knowledge society, the issue of which virtues the modern-day workforce needs to possess is of crucial significance. This session specifies the virtues laid out in the management theory of Peter Drucker (1909-2005), the intellectual father of Modern management theory, focusing upon the conceptual category of the knowledge worker as the primary unit of the contemporary information and innovation-based knowledge society. Prudence, effectiveness, excellence, integrity, and truthfulness as the knowledge worker’s intellectual virtues, whereas practical wisdom, responsibility, cooperation, and courage are seen to constitute the knowledge worker’s moral character.

Key Takeaways

  • To specify the virtues laid out in the management theory of Peter Drucker (1909-2005), the intellectual father of modern management theory, focusing upon the conceptual category of the knowledge worker as the primary unit of the contemporary information and innovation-based knowledge society.
  • Prudence, effectiveness, excellence, integrity, and truthfulness as the knowledge worker’s intellectual virtues; whereas practical wisdom, responsibility, cooperation, and courage are seen to constitute the knowledge worker’s moral character.
  • The functions of knowledge workers are grounded in a strong and well-defined ethical and anthropological framework. These functions arise from the need to achieve effectiveness and competitiveness in organizations and in society as a whole. These functions are specialized, covering both the individual and social spheres.

Session Description

In many HVPs we see a low level of attention and clearity on self-esteem - the inner world of HVP on the intrinsic level. While discussing such a HVP clients often reply: "What can I do to strengthen my focus on self-esteem?" This session gives a brief introduction into the concept of “Impathy“ - the empathy with oneself or the introversive side of empathy. Impathy can be described as a capacity for recovering and sustaining mental health and well being. Impathy comprises four core dimensions: Internal Attention, Meta-Position, Accepting Attitude, Understanding and Impathic Reaction. Impathy is a new field within psychology. The findings presented in this session are based on a recently written Ph.D. thesis by Stefanie Neubrand (2021), University of Basel, Switzerland.

Key Takeaways

  • What can I do to strengthen my - and my client’s - focus on self-esteem?
  • Understand the concept of "Impathy“ with oneself and that it is a basic principle of great - good - leaders.
  • Learn how Impathy correlates to recovering and sustaining mental health and well-being.

Session Description

Join this practical application session to learn how to incorporate all three dimensions of value science to facilitate optimal team collaboration. This session will address many issues that prevent optimal collaboration and how to overcome them. In addition, you will get to practice some collaborative processes that will ensure you capture the diverse processing styles of individual team members collaboratively by utilizing several facilitation techniques.  If you want to learn some new facilitation methods while we also brainstorm more ways to grow the applications of Hartman's work, come enjoy this hands-on breakout session.

Key Takeaways

  • Understand how areas of value science overlap the Integral model of facilitation and how this helps break down the core areas that can lead to better team collaboration.
  • Discover a couple of facilitation techniques (S) you can use to ensure you capture everyone's intrinsic ideas (I) and work them together to create solutions large than the individuals contributing (E).
  • We will use the technique to gather solutions for "How to revive Hartman's work in a modern world?" This activity will generate some amazing solutions for the institute and anyone wanting to use Hartman's work to expand their business!

Key Takeaways

  • Hartman’s definition of value (Value = Meaning) defines value as a “human activity”. In today’s advancements in information theory, entropy, and Wolframs “A New kind of Science” there is reason to think that value is a part of nature itself. Hence the reference that “Value = Information”.
  • The glaring problems with Hartman’s use of cardinal numbers as a definition of “types of value” can now be replaced with a new paradigm which is “Dimensionality.”
  • Value is a cosmic activity and human activity is simply a part of this greater whole and not some special “magic”.

Session Description

Using Axiology to to help businesses improve relationships and results. How Axiology: Shortened the go-to-market time for products from industry leader In the automotive aftermarket; Financial growth for a leading company in the industry of health and weight loss; reducing unwanted turnover, building healthier relationship on a team and resolving a potential break up of a couple. This is an expansion of the Session I did on October 13, 2020 Making Good Decisions: Using Axiology to solve problems. Also will to help in other areas if needed. Also, can do Building your practice by gaining entry to more business.

Key Takeaways

  • Learn how to improve business results, moving the product through stagegate process from ideation to getting on the shelf, in the manufacturing sector using Axiology
  • Learn how to lower unwanted turnover using Axiology in hiring
  • Learn how to collaborate with business leaders to create buy in and trust
  • Learn how to involve the employees in the process
  • Learn how to help the business move from the identifed problem to the real systemic problem

Session Description

Like most business leaders, do you struggle with improving "people productivity" and sales results? The world of selling is more complex today and post pandemic, seller burnout is at an all time-high. According to recent research (Gartner) one of the best ways to re-motivate selling teams is through personal/professional development. Having spent 20 years in medical sales and 10 years in corporate sales training/speaking, I know firsthand that one area often missed in traditional sales training is how to build resilience, mental toughness, confidence, and courage. Oftentimes, the 'motivation' is saved for the keynote speaker at the end of the national sales meeting. An alternative is to build confidence at the start of the training process, and to make the training process inclusive of 'thought habits:' The science of Axiology and the 'Habitfinder' assessment and curriculum. In this session, I will share how sales results and team behavior excel through training teams on successful thought habits. This session is for leaders who are looking to understand how the science of Axiology can be applied to:

  • Improve your sales win rates through thought habits
  • Keep your sales team motivated and productive
  • Arming teams to be be productive instead of burned out
  • The most common sales mistakes - and how to avoid them through Axiology.

Key Takeaways

  • Educate the audience on the concept that sales performance excellence is comprised of ‘mindset’ the inner game and ‘tactics’ the outer game. In my 20 years being a frontline seller and 10 years in corporate sales training, I have experienced that there is a need to build resilience, and ‘successful thought habits,’ for high-performing sales and leadership teams.
  • I will share (case studies) and how I have used the Habitfinder (axiology-based assessment) to perform a ‘Team DNA’ report – a summary of the teams thought habit report data in identifying the strengths and weaknesses of the sales and leadership teams thought habits. This will drive team culture, accountability, and a positive team morale.
  • Then, with this data, how to prepare, teach, and implement this concept to drive leadership and team productivity and performance. Given the ‘great resignation,’ and ‘seller drag’ (post pandemic ‘behavior responses and trends’ from Gartner), improving morale, positivity, and productivity.

Session Description

Our practical application of the HVP includes uses in hiring, on-boarding, performance management, people development, and succession planning. During the past 13 years, we’ve coached and developed hundreds of people using the HVP as a baseline measurement and followed up with HVP following our programs to measure impacts. This session will highlight four of the many lives we've impacted using the HVP. Our session will include:

  • video testimonials from the participants,
  • a review of the HVP application in coaching,
  • comparisons of the participants’ early profiles compared to current results, and
  • discussion on HVP usage across the employee life cycle.

We believe the HVP is the most important tool in our business. We utilize it with every organization we support. Our customers’ success has been impacted by the use of the HVP.

Key Takeaways

  • Increase self-awareness through the HVP
  • Recognize how to use the HVP to improve your mindset
  • Live a more fulfilling life!

Session Description

This session will encompass "The Axiological Order of Things." How I use axiology to bring businesses and individuals into axiological order, which in business is "people first, useful things second, and systems third." In our individual lives, it's "me first, what I do second, and where I'm going third."

Key Takeaways

  • Understanding why "*you*" should be the most important person you know.
  • Understanding why "*what we do*" must be *secondary* to who we are.
  • Understanding why the "*future*" is an illusion that can rob us of current opportunities.

Key Takeaways

  • The untapped power of the profile
  • Being able to more precisely diagnose the thinking that is leading to unwanted outcomes
  • How you can improve your consulting and service to your clients

Session Description

We found five significant correlations in a Hispanic sample population N= 101, between the value judgments measured with the Hartman Values Inventory and the Executive Functions measured with the BRIEF A. With these findings and based on the value processing model proposed by Hartman, we empirically show how values are high-performance cognitive processes. Our study is empirical evidence of Hartman's claim about the science of value

Session Description

Robert and Catherine have been pioneering the digitization efforts of Robert Hartman's archives. With over 14,000 pages of documents already digitized, they will share highlights, insights, discoveries, and curiosities found within this collection. They will also share how the board plans to make these digital records available for members who want to enhance their understanding of Hartman, Axiology, and the Hartman Value Profile.

Key Takeaways

  • Discover the full breadth of Dr. Hartman's work yet to be made public. 
  • Get to know Dr. Hartman as the entire person behind formal axiology 
  • See snippets of early conversations developing the HVP

Session Description

Our coaches and consultants apply Hartman's work to their practices, but few apply it to their sales and marketing. In my presentation, I'll break down the steps that can be used (in all three dimensions of value) to lead more clients to say YES to the products and services that they offer to their clients. We'll use the RISE acronym to Reach, Inspire, Serve, and then Enroll or Engage more clients to bring greater value to the world around us.

Key Takeaways

  • How to construct your offers
  • How to craft your marketing messages
  • How to create your “buyer’s journey” using all 3 dimensions of value

Session Description

In the 50 years since Hartman's death, thanks to efforts of members of the Institute, we have learned much more about Hartman's thoughts and writings and have developed new knowledge about the theory and applications of formal axiology. But there remains so much more that we do not know! In this session, I will review significant contributions made to the field by members of the Institute since its founding and I will point out a number of Hartman's ideas that remain to be explored.

Key Takeaways:

  • Expand your perspective of the scope of Hartman’s work. Hint: it’s a lot more than just the assessment.
  • Learn about (or be prompted to remember) key resources about Hartman’s work and writings that have been made available through the efforts of the Institute since its founding.
  • Think about and discuss new directions of Hartman’s thoughts and ideas that remain to be explored and applied.
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This year’s conference will be hosted at the Kimpton Shane, a new boutique hotel located in the heart of Midtown.

The Kimpton Shane Hotel
1340 W Peachtree Street NW, Atlanta, GA 30309

General Reservations: (866) 660-6699
Hotel: (404) 446-3456

Hotel Room Rate: See Hotel Rates at link below.

Valet Parking: $45/day

The hotel is an easy 3-minute walk to the Arts Center MARTA station (Metropolitan Atlanta Rapid Transit Authority). MARTA offers quick and direct transportation from the Hartsfield-Jackson Atlanta International Airport. Click here to view a map of midtown.


Reserve Your Room

Register before May 15th to receive the Early Bird discount to save $50!

Become a member for $75 to get member pricing and save an additional $25!


Member Non-Member

Early Bird Registration: $250
Standard Registration: $300

Students and Instructors: $100

Early Bird Registration: $350
Standard Registration: $400